Cura Gets Fined Big Time: Cannabis Legalization Works, Labels Matter

Every misstep by a cannabis company is seized upon by Reefer Madness prohibitionists, and Cura Cannabis, the corporation behind Select cannabis oils, has certainly had its fair shares of missteps in its controversial history. According to The Oregonian, Cura’s history begins with a million dollar real estate scam, includes a rape allegation, and now includes a $110,000 fine, the largest ever levied by the Oregon Liquor Control Commission (OLCC) the state agency regulating the Beaver State’s alcohol and cannabis industries.

The Portland Business Journal reported on the fine:

OLCC investigators discovered the labeling problems in early November, while the flavor ban was in place. Even as the company was in discussions with the OLCC over the issue, Cura posted on Instagram that its “flagship Select Elite uses only cannabis distillate and cannabis terpenes.”

***

OLCC Executive Director Steve Marks said the agency considered doing a recall in early November when the problems were discovered, given that the Select products were in violation of the vape ban. But a judicial stay on the ban quickly followed, and it wasn’t clear to the OLCC that the products posed a provable health risk — like a pesticide violation, for example — needed to bring a recall.

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“This was a communication problem,” Amy Margolis, an attorney representing Cura, said in a Nov. 18 email to the OLCC obtained by the Business Journal through a public records request. “Cura is, as you know, a large company with many employees each working in different departments and at different locations. In this case what we think happened is that an employee (or employees) in the manufacturing connex decided to add.”

I’m proud of Kind Leaf for putting transparency and customer safety over profits by being proactive in ensuring that cannabis products on its shelves are labeled accurately. Cannabis legalization works when regulators fairly enforce common sense testing and labeling requirements; it can excel when cannabis companies step up to go the extra mile to protect and inform the cannabis community.

 

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