It’s Time for Cannabis Careers to Get the Respect that They Deserve

The media loves loves love reporting on the big sales and tax revenue numbers that legal cannabis businesses generate. They don’t do as good of a job demonstrating the full economic benefit that regulated cannabis commerce has brought to states across the nation, and outlets often can’t resist having some time of punny headline about “Smoking Sales Expectations” or “The Green Rush” and our society of large certainly doesn’t give the proper amount of respect to the cannabis community and the hardworking folks operating small businesses.

Most people have zero clue the amount of work that goes into making a living in the industry or that the lack of banking access and other regulatory headaches hinder the livelihood of workers throughout the industry, not just dispensaries, cultivators, and processors. Hopefully, that will change over time as people become more educated and cannabis moves more mainstream.

Writing for Green Entrepreneur, Grup Flor’s Gavin Kogan, makes some excellent points:

“Cannabis professional” not an oxymoron. There’s perhaps no other industry in modern history that is so multi-faceted, requiring some level of knowledge or expertise across so many different disciplines. After all, we are creating an entire industry from one end of the supply chain to the other, entirely from scratch. From the agricultural issues of cultivation to the engineering aspects of manufacturing to the legal and regulatory requirements surrounding local consumer shops, cannabis requires the business acumen so common in more traditional industries

According to ArcView Market Research, the cannabis industry will employ well over 400,000 people in the US by 2021. By conservative estimates, there are already 211,000 cannabis jobs across the United States now, of which 64,000 were added just in 2018. As more states legalize cannabis, employment needs and opportunities will grow exponentially.

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As parents, educators and business owners, let’s legitimize cannabis as a serious career path for those eager to learn and join such a dynamic industry. It’s time to put the stigma of the product behind us and appreciate the impact cannabis is, and will, have on our economy.

Slowly but surely, we are debunking so many myths about cannabis and people that utilize the plant, but that slow progress can be so frustrating. I often wonder if those working in the beer, wine, and liquor industries suffered similar stigmatization after federal alcohol prohibition was repealed or if changing the law across the land helped legitimize their career paths.

Recently, I attended a hearing of the Oregon Liquor Control Commission (OLCC), the agency that regulates both alcohol and cannabis in the Beaver State. It is easy to see that cannabis is still considered second fiddle to alcohol, even though cannabis generates more tax revenue than beer and wine for the state by far. I was envious of the respect that OLCC Commissioners gave representatives of liquor distributors and small wineries and left motivated to help ensure that the cannabis community and industry achieves the respect and recognition that we deserve. Step by step, we’re gonna get there.

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