In most states, cannabis sales have surpassed expectations and continue to climb. Jobs are being created and states’ coffers are bringing in millions upon millions in revenue. However, despite the gaudy meta financial numbers that make headlines, cannabis businesses, especially retailers, need the support of the cannabis community thanks to tough regulations and that pesky 280e IRS tax code that doesn’t allow normal business deductions.
Like a lot of businesses, cannabis retailers rely upon “Black Friday” sales the day after Thanksgiving to boost profits. However, unlike other businesses, “Green Wednesday” (the day before Thanksgiving) is also a big sales day as sharing cannabis with family and friends over the holidays is growing in popularity. New sales data shows that the days before and after Thanksgiving are big for the cannabis industry, as Marijuana Business Daily reports:
As shoppers head out to prepare for Thanksgiving and participate in Black Friday sales, data from two firms show consumers may be upping their purchases of marijuana products as well.
Data from Seattle-based Headset reveals that 2018 sales on “Green Wednesday” – the day before Thanksgiving – increased 63% over the average Wednesday.
And Santa Cruz, California-based Jane Technologies – which operates an online marketplace where consumers can shop for cannabis – found that 2018 Black Friday sales were up 62% over the average day.
While Green Wednesday and Black Friday sales are big for the cannabis community, those sales days are still dwarfed by April 20th, our famous holiday. Providing cannabis flower and products at the holidays among adults will only increase overtime and I imagine could cut down on drinking alcohol a bit, a potential benefit to our health and well-being (as you’ll know if you’ve ever had to deal with drunk friends and family members at holiday celebrations). This holiday season, let’s continue to spread the truth about cannabis and #BeKind.
Personally, I’m proud of Kind Leaf and other businesses that give their employees Thanksgiving Day off. Let’s support these businesses on Green Wednesday, Black Friday, and every other day.
Check out the great deals that Kind Leaf is offering this week: